Integrated Digital Marketing
As technology is evolving, we are getting things done at very ease. Digital marketing is playing a very important role in the evolution of the digital world for buyers as well as in sellers’ perspectives. It became a huge industry and nobody would have thought that one day this global digital marketing spend will be valued at $290–310 billion in 2019 and future estimates look much stronger, due to continual attraction on digital channels. It was forecasted to grow at a CAGR of 12.8 per cent to reach around $330–340 billion in 2020 and yes it actually did it.
So, as a marketer how do we actually see this?
Are we actually using the 100% potential of digital marketing or we are just lurking around?
Today I am going to show you the method or the technique which is there the whole time but not many digital marketers actually use it.
It is the method to use digital marketing at 100% potential and produce enormous results, and this method is called “Integrated Digital Marketing”.
Well, this term is not exactly officially announced or marked by the authorities but this is what most of us call “Integrated Digital Marketing”.
Digital marketing has a wide range of methods and every method is huge in itself. So it is pretty challenging to master all of the methods available. We know the potential of social media marketing, SEO, content marketing, email marketing these methods individually are very powerful
But what if we combine all of these?
If we form one method then the power of that method can go up exponentially.
“Integrated Digital Marketing” is a method of combining and placing all of the methods of digital marketing in such a way that all methods complement each other.
“Integrated Digital Marketing” is the art and craft of using all the digital marketing methods available today in such a way that each digital marketing channel complements the other by playing to its strengths rather than trying to reach the goal of increasing revenues and customer base on its own. Investment of time, energy, and money in building an integrated digital marketing process for your business is like investing in machinery that will magically multiply the effectiveness of each component in it.
A few of the main methods of digital marketing are:-
- Content marketing
- Social Media Marketing
- Email Marketing
- Paid ads/PPC or SEM
- SEO(Organic reach)
“Integrated Digital Marketing” is like a team with content marketing as a leader and the rest as a teammate who works hard to make everything possible.
- Content Marketing: –
“The bottom line is that there is only one true branding mechanism online and that’s content marketing.”
Content is the king as we have learned every time that in digital marketing content is the king and it should be prioritized by every marketer in their marketing strategies.
Content marketing is the basic tactic to attract new visitors, readers or prospects, or potential customers by creating an informative, educative, entertaining piece of content that engages visitors, readers and hooks them to the targeted points. Since the ultimate goal of content marketing is to drive traffic to your site or landing page or sales page, good quality content is the key and in “Integrated Digital Marketing” it is the most important factor.
- Social Media Marketing: –
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”
These Social networks are changing the world and we are witnessing it. It has become an integral part of people’s lives and as a marketer or as a publisher we got new opportunities daily.
See people are on social media to hang out not to buy something from social media so be a self analyst whenever you try to market through social media marketing but you can not completely abandon it since Social media allows big companies to act small again and there are some reasons for that. But social media plays a crucial role in “Integrated Digital Marketing”.
- Email Marketing: –
“The email has an ability many channels don’t: creating valuable, personal touches—at scale”
Email marketing is by far the most different method from other methods of digital marketing. Some marketers use email marketing just to ping promotional emails and sales emails and some of them use it to educate people so that they can make a good connection and email marketing in “Integrated Digital Marketing” plays a vital role.
- Paid ads and SEM: –
Search engine marketing is something that is so very powerful on its own because it works on the prospects who are already searching for your product or services so if you can bid on your targeted keywords and get on the top good to go.
On the other hand, paid ads, be it display ads YOUTUBE ads FB ads, all work the same but you should be aware of the fact that lots of people nowadays ignore these ads so be specific in showing your ads either show your content or the idea but do not sell through ads directly. But in “Integrated Digital Marketing” we are going to use these ads as the source of new traffic and take them through a content journey using “Integrated Digital Marketing” and make them a long-term asset.
- Search Engine Optimization(SEO): –
SEO, optimizing your content in such a way that search engine find your posts most relevant to audiences and rank them according to targeted keywords. It is the best free method available out there but competitive at the same time and investing in SEO produced very long-term returns. In “Integrated Digital Marketing” SEO can work as a catalyst to boost your reach and enhance your visibility to the audiences. A basic guide for doing SEO
Problems with the above methods individually
Today all of the given methods works fine individually but they can not produce enormous results individual so we have to frame them in the model so that each of them works for each other
In SEO there are lots of complications since every day there is a new policy from search engines and new algorithms roll out almost every year, for demanding keywords competition is very high that sometimes you have to pay a lot to create backlinks and other tools and what not so individually it is not sustainable.
SEM, sometimes bidding war for few keywords goes very high that the acquisition cost goes higher than the product or service cost.
Email marketing, we can actually create good connections with our audience but due to lots of promotional emails, sales email the opening rate of emails is reduced.
And then Content marketing. Content marketing is basically an inbound marketing tactic where you attract visitors, readers, and potential customers by creating good quality content. This is one of the best ways to do online marketing and it hasn’t failed anyone who has tried it. Forbes had mentioned, “The bottom line is that there is only one true branding mechanism online and that’s content marketing.” I am a huge fan of content marketing and I believe that even though the world’s information is exploding, content marketing can still find its way into several markets. But content marketing won’t be effective if the other digital marketing methods are not used in conjunction with it. That’s what integrated marketing is all about. “Integrated Digital Marketing” is content marketing on steroids.
The right process of setting up “Integrated Digital Marketing”
Content: – Good quality content always leads to building authority in your niche and using content starts to build a tribe around your product or services and make your audience your brand ambassador but first feed them well or the best quality content so that people recognize and trust your brand. Help them educate about your industry and the product.
Search Engine Optimization: – Start off by cleaning up the junk from your website and post and create good content around. And optimize properly so that your potential customer can find you easily on the web. Put high-quality engaging content so that people come back to you.
Ads: – Paid ads are the best method to boost your growth over the internet but once the targeted audience visits your content make them hook to your content. Paid ads in their various formats can help speed up the entire process. The Integrated digital marketing process is like a catalyst for ads that maximize the return on investment on the dollars spent.
Don’t always try to sell through ads.
Social Media: – Social media is the best medium to receive feedback from people since people are more likely to share their honest opinion socially so use social media wisely and keep your audience engaged with your content.
Email Marketing: – Email marketing is like meeting your prospect at their home, so do not always try to knock on their doors with products in your hands, the best way is to educate them and help them to solve their problems and get them to your subscriber list for a long time. It can help you out for follow-ups as well.
Let’s get into the process of the Integrated digital marketing
The flow of the integrated digital marketing starts with quality content that you create and share through other modules of digital marketing…
The flow of “Integrated Digital Marketing”:-
*In Integrated digital marketing the above process should be performed at the same time.
The above-shown flow is the actual implementation of Integrated digital marketing where every module of digital marketing is complimenting each other; this process flow always works best when all processes are in action at the same time.
Integrated digital marketing is nothing like we have invented a new module it is just the reformed way of doing digital marketing nowadays because today people are more aware of the ads and other promotional stuff so make sure you give them a full-fledged journey from being an unknown visitor to a buyer of your product and make them promoter of yours.
That is all for Integrated digital marketing but if you want to know more about any of it feel free to connect with me.
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