Why most of the marketer doing digital marketing all wrong?
Today most the digital marketer start marketing immediately either through email marketing or Facebook ads or search ads but are they using the true potential of digital marketing maybe not because most people do not think about planting roots all they need is just immediate results, which is not bad actually but what if I tell you there is a way through which you can generate enormous results…
And what are they let us find out in this article?
Digital marketing is a wide term and talking about it in an article is like the tip of an iceberg.
But before that let’s find out what exactly this marketing is!
In these past years whenever I look at the brands like Apple, Nike, Coca-cola only three words comes to my mind trust, creative, values. Apple always stands for its designs and valuing customer experience, Nike always tells a story, Coca-cola stands for its brand consistency.
Did they create this images overnight in the minds of millions of people??
It is the result of marketing throughout these years from the starting of their foundation.
Well, marketing is not about only creativity but it is about science from start to end.
Marketing is about sending the right message to the right person at the right place. The purpose of marketing is to build a brand and capture a position in the minds of the consumers. Marketing is the most important and valuable investment in a business because it gives an immediate return on investment unlike manufacturing setup, HR etcetera.
If you are an entrepreneur, don’t think about outsourcing marketing completely. The founder should be a marketer itself and should learn marketing as well. We have Elon Musk who is more famous than his companies and he is a perfect marketer.
- Tradition marketing vs Digital marketing
Digital marketing is nothing but marketing through online medium i.e Social media, search engines. The idea for marketing is the same everywhere but methods may vary. In digital space, marketing has different modes and has its own advantages.
Tradition marketing is what we have seen from our childhood TV ads, Newspaper ads, Radio ads, Banners, hoardings.
If you have a generic product or service which serves a wide range of people, then tradition marketing is a way to go because using TV ads you can reach out to millions of people at very low cost.
But there are certain drawbacks of tradition marketing
- You can not personalised marketing since you are talking to the mass audience at a time.
- You can not do deep marketing
- You can not do natural sales
But using Digital marketing you can do direct response marketing, you can track your ad spent with respect to your conversions in real-time.
Most companies in tradition marketing which runs ad campaign they don not whether the ads are working or not. But in digital marketing, you can actually track everything.
B) CATT Marketing funnel
In digital marketing, it is essential to keep certain marketing funnel in mind in order to grow smoothly and in a simple and in a clean way. CATT marketing funnel is an advanced yet simple to execute the process to market your product or service and eventually to grow your revenue.
[C] Content:- Create useful content that attracts people from your niche. Blog post, videos, lead magnets, live webinars and there are a lot of modes you can use to create content and add value to the people lives.
[A] Attention:- Drive attention basically it is traffic that comes to your content. Which you can bring using SEO free organic methods, Social media paid ads and referrals as well. And the amount of traffic depends on your content.
[T] Trust:- Build trust with your audience with a tripwire. Marketing automation and retargeting.
[T] Transaction:- Convert your leads into your customers using natural sales methods. I.e sales webinar, sales page, the sales call.
And you can generate a lot of wealth using this CATT funnel.
Be specific with your niche and go ahead and implant this funnel in your business you will see a huge difference.
C) Integrated Digital Marketing
CATT is the basic idea and integrated digital marketing is the execution. Integrated Digital Marketing is the art and craft of using all the digital marketing methods available today in such a way that each digital marketing channel complements the other by playing its strengths rather than trying to reach the goal of increasing revenues and customer base on its own. Investment of time, energy and money in building an integrated digital marketing process for your business is like investing in a machinery which will magically multiply the effectiveness of each component in it.
Some of the common and well-known methods of doing digital marketing are:-
- Paid ads, Search engine marketing.
- Search engine optimization (organic method).
- Social media marketing.
- Email marketing.
- Content marketing.
1. Paid ads or Search engine marketing(SEM):-
Search engine marketing is a way to promote your websites and landing pages on the top of any related search result using the paid method basically known as PPC ads. For example, if someone wants to buy a laptop and search for the term “best laptop under certain price” then that person is most likely to open the first result appears on the result which search engine will show and if only that person clicks on that ad result then only you have to pay for the ads (pay per click). But on the same keywords “best laptop under certain price” any other company or person might bid to come on the first result so, in some cases, the bid goes very high. But SEM is very effective and powerful because its targeted, measurable and active in real-time.
2. Search engine optimization:-
Search engine optimization processes to rank your websites on top of the search results and due high competition in SEM marketers switch to invest in SEO because it gives long-term return and it costs nothing. If you rank in the top 5 for a highly paid keyword, you would get more traffic than the advertiser who is paying so much for every click on the ad. But today “investing in SEO” has become obsolete because of the various algorithm updates by the search engines. Old school SEO methods are actually back-firing now because the search engines do not like to be manipulated.
3. Social media marketing:-
Social media marketing is nothing but marketing through the social media platform like Facebook, Instagram, Twitter, LinkedIn and many more but these are the famous one. On social media, you create content in the form of article, videos, photos and put it on your profile and engage with your target audience, you can also run your ads here.
4. Email marketing:-
Email marketing is the best tool for personalised marketing and it is different from other methods mentioned above because the leads you capture are the people who became part of your mailing list willingly. So this method always serves to the highest qualified leads but remember do not try to spam your lead by sending them only promotional emails just build a connection and offer them great value this could be your life long investment.
5. Content marketing:-
Content marketing is something that you can not avoid while starting out to market on the internet. There is a saying “Content is king” so try to target your potential audience using content marketing and it is also a component of social media marketing and email marketing as well.
The process of integration:-
So now we have learned about the components of integrated digital marketing now it is time to place them in such a way that they complete each other. It works as a team
And every member has its own value, but the most crucial is content, and integrated marketing is the use of these methods in such a way that these methods talk to each other.
D) Personal branding: Masstrust blueprint.
And the final and for most important is mass trust. If you are an aspiring entrepreneur or a businessman or any person who is trying to grow as an industry leader mass trust is the most important and key factor and it comes from only one thing that is personal branding.
Personal branding let people know what you are good at. If you are good at any skills and people around you are not aware of it then this skill might not helpful for you so let people know of what you are and present them as you have authority in your niche.
The best known always beat the best.
Personal branding is like you are the brand ambassador of your own company.
Get evolve with personal branding as it is always going to be there forever no matter what.
- Learn new skills, new case studies, facts & procedures and practice and proceed with them.
- Work with your skill, put your skills at work start from scratch proceed with steps and always try to implement what you have learned in the real world. It will give you give a better understanding.
- Write blogs, start writing from what you have learned new and provide the same value to others as you have acquired. Write about what you do.
- Master the skills and become the subject matter expert and become a consultant.
- Mentor other people who want to become like you. Mentoring will help you scale your understanding to a whole new level.
- Start your own product and services since you have a personal brand through blog and experience.
The above pointers are more than enough for gaining mass trust.
Let’s take a few examples of personal branding and how mass trust can be your powerful weapon…
Teaches you that personal branding often beat company branding
In recent years, Elon Musk’s Tesla has become one of the most commonly mentioned car brands on social media. The reason for that isn’t lying in their top-notch advertising (in fact, they barely do any advertising at all), but in their CEO’s social media obsession. The fact is that Elon Musk just loves getting personal on social media.
Most big brand CEOs are still quite hesitant when it comes to using social media to develop a personal brand image. That’s probably because they need to take special care when posting to social media in order to avoid damaging their company’s reputation.
Elon Musk is the exception here, of course. In fact, that’s what makes him one of the best personal brand examples. I would dare say that his public popularity has contributed to the company and the brand more than any money they spent on marketing advertising.
What can you learn from this aspect of the Tesla marketing strategy? Tie a face to your brand, take a bit more personal approach, engage with your audience, and it could be all the marketing you’ll ever need.
Teaches You to Interact With Your Audience
Recognized by the former President Barack Obama as top 100 entrepreneur under 30, Neil Patel is a world-renowned digital marketing expert. Neil is the co-founder of Quick Sprout, KISSmetrics, Crazy Egg, Hello Bar and, most importantly to our topic of personal brand examples here, Neil Patel Digital.
If you take a look at Neil Patel’s blog, you’ll notice that almost every blog post has 200+ comments. More importantly, you’ll notice that Neil replies to almost every single comment, which is something his audience really appreciates. Neil’s close interaction with his audience adds extra credibility to what he does and helps build his personal brand image.
This article provides us with the idea of doing right and effective digital marketing. Some circumstances can be different but the core idea is the same for doing marketing, and I hope this article is helpful for you with the blueprint that you were looking for all this time. Just learn about it every component and put it out there and you will create good results for yourself.
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